Your logo is a key tool in building your brand value. It becomes synonymous with your company and becomes the representation of all the the late nights, weekends, Big Macs, gallons of gas, heartburn, cheap hotels .... (remind me why we do this again?) ... all the tireless work building your business. Gulp! That's big stuff.
Designing your logo means first crystallizing exactly the mission, purpose and vision for your business (notice the recurring theme?).
This is what I want Glen Goffin Photography to stand for ...
Example of Refining the Message: Glen Goffin Photography
- Wedding photography (or other special occasions)
- Award winning photographers
- Modern approach
- Photo-journalistic style
- Highly professional, prompt, courteous and helpful
Qualities of Your Logo
- Simple yet expressive
- Embody the character of your business
- For us photographers ... it should look good as a watermark!
Steps in designing your logo
- Choose your "corporate" color theme (http://kuler.adobe.com)
- Opinions vary but some basic guidelines might be:
- White/blue themes are very professional
- Dark/black themes are very modern and edgy
- Colorful themes are playful and less professional looking
- Choose your font
- This is an area I find fascinating and it is also where I am STUCK!
- It is quite amazing how subtle font differences express such a difference in character and style. The block (non-serif) are modern and professional but also a bit sterile, in my opinion. The scripts are nice but can be unprofessional or even pretentious. HELP!!!
- Choose your graphic
- Low color count will save you printing costs on business cards ... just sayin!!
- Less is more. If it gets too complicated, no one will remember it exactly. They are usually really basic shapes.
- Usually uses your primary color
Study other logos and decide what you like and don't like. But don't copy. Be creative, it will mean more to you in the long run if your logo is uniquely yours. Then your business is your "baby" ... with no paternity dispute!
Here's what I have so far: http://www.glengoffin.com/
I feel that it is still a bit pretentious and a bit old-school. I'm trying to figure out how to make it fresh and clean and professional. Check in again tomorrow and it will likely be different ;D